Small Biz Tips: 21 Smart Ways to Generate Leads
https://www.jeffbullas.com/20-smart-ways-generate-leads-business/
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in the products or services you are selling.
Here are some tips for creating a system that will help you identify sales leads in your small business, and — with the right focus and effort — turn them into customers.
Optimize your web pages for conversions. All your online lead generation efforts must start with your website.
Run a giveaway or contest.
Directly engage with leads.
Deploy outbound & inbound marketing.
Invest in new technology.
Find leads on Twitter.
Develop & optimize informative content.
Make your Tweets sing.
Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube channel to attract and engage your audience, then funnel them through your process to become leads.
Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want. The more positive touchpoints a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.
Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.